HTML5 has long been preferred by web developers for the creation and structuring of web content. This is one element that is mostly pre-installed in most browsers. This makes it easy for designers to make ads that can be integrated quite seamlessly with the existing content available. Most browsers are compatible with HTML5 and this is another plus point for developers. Rich media creative content comes out fantastically on HTML5 as the browser itself executes the rendering, thereby making Flash and other third party plugins unnecessary for serving ads. However, owing to this flexibility and other benefits, HTML5 creative content
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