Benefits of retailers from mobile marketers via mobile payments Mobile applications are steadily sounding the death knell for offline retail stores and outlets. Customers can now easily compare prices, select their desired items and order the same with their smartphones. All it takes is just a few seconds of their time and effort and thus, retailers are waking up to the benefits from mobile marketers and mobile payment systems. There are several benefits of mobile marketers that are poised to create further growth in this field.  With mobile shopping steadily transforming the entire picture, retailers are increasingly stepping up their
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