{"id":3647,"date":"2021-04-20T07:35:27","date_gmt":"2021-04-20T07:35:27","guid":{"rendered":"https:\/\/wdipl.com\/blog\/?p=3647"},"modified":"2023-04-14T12:04:46","modified_gmt":"2023-04-14T12:04:46","slug":"the-benefits-of-social-media-for-my-business-what-are-you-lacking","status":"publish","type":"post","link":"https:\/\/www.wdipl.com\/blog\/the-benefits-of-social-media-for-my-business-what-are-you-lacking\/","title":{"rendered":"The Benefits Of Social Media For My Business | What Are You Lacking?"},"content":{"rendered":"

[vc_row css=”.vc_custom_1618570772707{padding-top: 3% !important;padding-bottom: 3% !important;}”][vc_column][vc_single_image image=”3654″ img_size=”full” alignment=”center“<\/a>][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Social Media has always been the talk of the town. The use of Instagram, Facebook, Twitter, etc, are not only used as a medium to connect to family or friends but has become a part of a powerful tool to connect the audience to their brand and Vice Versa. The use of TikTok, before the ban, was used as a medium for strugglers to connect to brands so they could audition and as well as act\/dance for the audience, to showcase their talent. In a way, this all falls under a broader category called “Business”. Social Media, has been one of the most important and powerful tools in helping businesses reach heights and target audiences.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1618916223308{padding-top: 2% !important;padding-bottom: 2% !important;}”][vc_column][vc_column_text]In recent years, we have seen how the use of Social Signals has become an important part of Search Engine Optimisation<\/strong><\/a>. There is no doubt on how a well-planned strategy could take a U-turn for anyone\u2019s success. Since its creation, social media has managed to infiltrate half of the 7.6 billion<\/strong> people in the world. The use of social media platforms has doubled their total user base from 900 million<\/strong> in the year 2010 to 4.81 billion users in the past year.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1618916235769{padding-bottom: 2% !important;}”][vc_column][vc_column_text]But, Hold On!! Just having an account isn’t all. This involves solid planning, strategies, paid & unpaid tools, etc. How do you go about it? Who is your target audience? How do you go about understanding about connecting your brand\/product\/service to these audiences? Well, leave the puzzle to the experts to solve, and by the end of this article – you’d sure have your masterpiece in hand.<\/p>\n

Let the game begin!<\/b><\/em><\/h4>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1618573971716{padding-top: 2% !important;padding-bottom: 2% !important;}”][vc_column][vc_column_text]<\/p>\n

Why Use Social Media For Your Business?<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]A web-based and mobile technology that is used to turn naive communications into an interactive dialogue is what Social Media<\/a> is all about. This interactive dialogue is possible or rather happens between communities, organizations, and individuals. This happens with the help of the internet, which simply lets millions of users connect, and also helped business owners to expand their business or rather promote to people across the globe with the help of web-based applications.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]We’re living in such a time where traditional advertising strategies act as a starter on the table, wouldn’t fill your stomach. The use of social media allows you with explicit outreach and networking, and also helps with interactivity. These two hold on to be very beneficial for businesses for many other reasons.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

The use of social media has benefitted many business owners, out of which a few are:<\/strong><\/em><\/h4>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1618574000997{padding-top: 2% !important;padding-bottom: 2% !important;}”][vc_column][vc_column_text]<\/p>\n

1. GoPro<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]The world’s most versatile camera, which comprises a total of 16.2 million Instagram followers, 2.23 million Twitter followers, over 10.7 million Facebook followers, and a vastly used hashtag (#GoPro)<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1618574000997{padding-top: 2% !important;padding-bottom: 2% !important;}”][vc_column][vc_column_text]<\/p>\n

2. National Geographic<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]They wouldn’t have accomplished reaching out to so many audiences, just by advertising on TV. The use of social media helped them portray beautiful photographs with informative content. Their Instagram accounts display a whopping 122 million subscribers.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1618574000997{padding-top: 2% !important;padding-bottom: 2% !important;}”][vc_column][vc_column_text]<\/p>\n

3. Starbucks<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Of course, we know about this brand! But did you know? They have over 35 billion followers on Facebook, 11.3 followers on Twitter, and 18.2 million followers on Instagram.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

The list can go on!<\/strong><\/em><\/h4>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Of course, we know about this brand! But did you know? They have over a 35billion followers on Facebook, 11.3 followers on Twitter, and 18.2 million followers on Instagram.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1618574113155{padding-top: 2% !important;padding-bottom: 2% !important;}”][vc_column][vc_column_text]<\/p>\n

Which Social Media Platform Is Lit For Your Business??<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1618574113155{padding-top: 2% !important;padding-bottom: 2% !important;}”][vc_column][vc_column_text]Social Media can be one of your company’s best friends and the most profitable marketing channel. The most friendly and excellent way that would help you build brand awareness, connect with your customers and generate leads in the most explicit way that fills your tunnel. But, there are over 60 social media platforms, which one is for you to choose from?[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1619099931311{padding-top: 2% !important;}”][vc_column][vc_single_image image=”3856″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.wdipl.com\/contact-us”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

The experts have it all covered for you. We’re going to share a few top social media platforms for business.<\/strong><\/em><\/h4>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1618574531421{padding-bottom: 2% !important;}”][vc_column][vc_column_text]<\/p>\n

1. Facebook<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1618574738744{padding-top: 2% !important;padding-bottom: 2% !important;}”][vc_column][vc_column_text]In the year 2020, Facebook was reported to have earned $20.5 billion and a total of $80.9 billion from 12 months prior. This rise has become one of the best ways to find your target audience, build an email list and get customers. One of the most convenient platforms to interact with clients, create private groups, interact, etc.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1618574531421{padding-bottom: 2% !important;}”][vc_column][vc_column_text]<\/p>\n

2. Instagram<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]What started as a platform for sharing photos, has now outgrown its roots to videos that are called “stories”. Instagram is another best way for brands to display their products, voice, and value. With over 1 billion users every day, Instagram has made it to the top of social media platforms for business.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1618574531421{padding-bottom: 2% !important;}”][vc_column][vc_column_text]<\/p>\n

3. Twitter<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Give everyone a Voice, but limit the Noise! The social media platform had an extraordinary marketing strategy that engaged businesses, journalists, celebrities even Presidents use Twitter to share their stores, news articles every day.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1618574531421{padding-bottom: 2% !important;}”][vc_column][vc_column_text]<\/p>\n

4. LinkedIn<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1618916323607{padding-bottom: 2% !important;}”][vc_column][vc_column_text]One of the most modern social media sites that have taken hold and stuck around. It has now become a networking tool only for professionals and has transformed the way people seek, find, and get hired for jobs.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1618916420022{padding-top: 2% !important;}”][vc_column][vc_single_image image=”3741″ img_size=”full”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Is Social Media Marketing A Thing?<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1618843972241{padding-top: 2% !important;padding-bottom: 2% !important;}”]<\/p>\n

Duh?! Of course, it is.<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Social Media Marketing (SMM)<\/a> is about meeting your target audience and customers wherever they are, socially interacting with them for\/with your brand. Social media marketing<\/a> benefits you in many ways, out of which a few are:[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n