What is Branding? A brand is usually taken to mean a product or even an individual that is well recognized, consistent and scalable, both in the literal and intangible context. Any brand brings up a plethora of images in the minds of customers or target audiences. Brand building is thus a natural activity for organizations and companies. Companies have to develop a positive brand image in order to reap the benefits, financial and otherwise.   What is the Brand Image?   Brand image is formed in the minds of customers, depending on their experience and the right sense of interaction…


Read More