The Importance Of Positive Brand Image | Setting A Whole New Perception Of Quality & Marketing

A brand is usually taken to mean a product or even an individual that is well recognized, consistent and scalable, both in the literal and intangible context. Any brand brings up a plethora of images in the minds of customers or target audiences.

Importance of a Positive Brand Image
Importance of a Positive Brand Image

Quick Summary

Branding makes a trademark impression on your consumers and allows your customer, to know what they need to expect from your brand. The use of such an understanding helps in differentiating you from the competitors, giving a much clearer understanding to your customers of what you offer, making you a better choice for them. There involves a wide range of areas and ways to develop your brand that also includes advertising, social responsibilities, visuals, customer services, etc. All of these elements work together in one accord to create one unique attention-grabbing profile. We’re going to open a plethora of ways on how you can easily work on your Brand Image for Great Success with the help of the right Digital Marketing & Product Development Company!

What Is Branding?

Brands are essentially patterns of familiarity, meaning, fondness, and reassurance that exist in the minds of people.

– Tom Goodwin

Branding can be explained to you in many forms and shapes.

If we go as per what Google has to say then,
“It is a marketing practice of creating a symbol, name or design that recognises and distinguishes a product from other products”.

If we go as per what the Dictionary has to say then, 

“The promoting of a product or service by identifying it with a particular brand.”

A brand can mean anything. It can be a product that is famously used by people or an individual who is recognised and famously known amongst people. This brand brings up a plethora of images in the minds of customers or target audiences.

WDI works with their team of experts and Digital Marketers with an impression of changing your business from “Something” to “WOW”.

What Should You Know About Positive Brand Image?

Brand image is formed in the minds of customers, depending on their experience and the right sense of interaction involved with the brand, basically the whole perception of customers about a particular brand. When we talk about interactions, it does not involve just the whole buying or using a certain product or service. It is way beyond that. It can occur in different ways and forms that you may not even be aware of.

For a positive brand image, the product range and its services are all associated with a company that seems to be just the perfect fit. Along with being a perfect fit, you also need to keep in mind brand advertising and packaging along with customer service. Consistency and reliability need to be hand in hand along with the need for it to be projected in the right manner for the desired clientele or target audience.

A positive brand image is important, as more than 90% of all purchase decisions taken by customers these days are based on brand image and nothing else. It is not just about getting any particular product or service but also accessing a brand’s reputation, prestige, perceived goodwill, and quality as a whole. The customers ask about these intangible qualities during the whole buying process, and here is where proper brand advertising plays a very important part.

Why Is It Important?

A good definition of brand strategy is the considered intent for the positive role a company wants to play in the lives of the people it serves and the communities around it.
Neil Parker

Maintaining a strong brand image is a lot more important than you can even imagine. The image it carries in front of your customer plays a huge impact in choosing your brand for their benefit. You wouldn’t go for a bucket of yummy juicy Kentucky Chicken if it ain’t “Finger-Lickin’ Good”. That’s right, KFC! This goes far beyond a sale, it is more about the emotions you get from your customers. If it’s no smile, trust me. You’re losing loads of profit. By increasing the image of your brand and boosting customer relationships, you can easily work on creating an enduring effect on your buyers as well as being open to new opportunities for your company. Let’s understand the importance of building an effective Brand Image.

1. First Impression Is The Last Impression

The famous saying can never go wrong, irrespective of it being for any subject. The brand image of your company is the very perception of your brand that is laid in front of customers. This perception is created on accounts of the interactions of the customer that have previous experience with your company. Creating a high-quality experience right from the start will play the part really well for you.


2. Creates A Solid Recognition

You can easily recognize the difference between an original brand by the logo and name if you’re familiar with and are a fan of it. For example, Reebok is the original brand name and Rebok being the fake. You can probably spot a can of Coca-Cola from afar too. All this is because the brand in itself has created its own recognition with really great digital marketing, which includes service for identifying proper channels to showcase your brand, etc.


3. Increase Your Business Value

A strongly established brand helps in the increase of business value simply by giving the company a lot more support in the industry. This is, in turn, helps in giving greater investment opportunity due it to its strong established place in the marketplace. What is the result? Well, this incorporates the reputation and the value that comes along with the investment opportunity. Building this strong reputation translates into greater value, that further influences, becomes a price premium or mindshare for your customers.


4. Creates A Bond & Trust Within The Marketplace

Your brand’s reputation eventually sums up the amount of trust gained amongst your clients. The more trust your brand gains, the better the perception of it remains. The stronger its reputation, the fancier it becomes for your company. Branding fetches for the right way in terms of earning and maintaining a selected amount of level of trust between you and the stakeholders. How is this done? Simply, by establishing an attainable and realistic promise that levels the brand in the market and later delivers what’s promised.


Having a strong image of your brand can deliver benefits for your company. And, let’s be real. Every company works hard and invests its efforts to build a strong brand image, as it proves to be very helpful in fulfilling the motives and objectives of one business. Few other benefits of having a positive brand image are given below:

It Gets Easier to Introduce New Products Within a Brand Name.

  • Your brand can introduce new products, and still, be famous. The cause of it is your company’s name and fame.

You Get New Customers Attracted Towards the Products and Services You Provide

  • When your brand has a well to do image, it can attract as many people as it can through different products at any time.

Tends to Develop a Better Business-Customer Relationship

  • A strong bond is what both the company as well as the customer receive in this process. While sharing your brand with the help of Digital Marketing Services, the company tends to interact with the crowd through different sources.

Brand Image Commands a Price Premium

  • Why would someone opt-in to pay their life savings for a branded product than a local one? They are virtually the same product at the end of the day, with exceptional options and accessories. That’s because a strong brand image positions you in the minds of your customers.

Sets a Different Perception of Quality

  • Simply put, “You get what you pay for”.

What if I told you that 89% of B2B marketers say brand awareness is the most important goal, followed by sales and lead generation? Well, it’s true. Content Marketing Institution has stated this very fact and many marketers have implemented it for their brand. This might have creeped you out, but we can spare you the horror! Website Developers are on a spree with their clients like Sattva Connect, working on their brands for a really great outcome. We’re all set to begin a new plan for a BRAND new client like you.

How Can A Digital Marketing & Product Development Company Help In Building It?

Branding can make any companies product sell for more than a dollars value. You can be a vegetable vendor or an eCommerce business operating globally. Whoever you are, if your business is recognized as a brand, it has the potential to sell at an astonishingly high price. How can a business build a brand? Businesses with deep pockets and access to global resources can build a brand they wish. But, how about a small business? Let’s look into a few safe and branding strategies from the eye of a Digital Marketing Services that you can learn and undertake.

1. Multi-Channel Marketing

An average customer uses 5-6 apps daily. These apps include Facebook, Instagram, Twitter, Linked In, etc. Besides these, there are also emails and text messages which are also apps. The use of Digital Marketing Services acts as a combined medium that reached your customers on these channels.

2. The Power Of Virality

“A brand is not built overnight”. You might have heard this saying many times before. Perhaps, it’s true! Success is measured in decades and not in years. It is created in years and not minutes. But, with the help of the right marketing team, it’s just a matter of a few hours to get on the right track for a matter of great Virality. One of the stellar benefits of digital marketing is that it gives this virality to posts.

3. Evergreen Content

Don’t randomly market your content, educate your customers. Your customers should be able to make an informed and direct decision that has a multiplier effect. Your customers start to feel under control and more empowered to take the very decision on purchasing or trusting your brand. A digital marketing company help in educating customers with the help of the right Content Marketing which is the most critical part of Digital Marketing. Such content helps businesses generate more leads without even having to incur serious expenditures for paid advertising.

4. Benefiting You With DevOps Implementation

Gaining steam in recent years with more and more businesses considering DevOps Implementation have drastically changed and prioritized development & operations for them. There are numerous advantages in collaboration with DevOps

No, wait! That’s not it. There’s a lot more that goes in there. We just don’t want to break the ice yet! Digital Marketing  & Product Development consists of many other factors, technologies, and tools that only an experienced Digital Marketing team can help you with.

Wish to know more about these marketing services? You can read more about it on our Ultimate Digital Marketing Guide blog.

Website Developers India, with a team of experts possessing innovative ideas and knowledge for you, own a leading Digital Marketing Company with a proven track record of combining brand, demand, and event channels to deliver outstanding results for our B2B and technology clients. Designed to promote your brand image, our approach generates leads, shortens sales cycles, and accelerates business growth. Wish to know more? You know just the right partner to contact!

In our second series of Product Branding, we’re going to explain all about the positives of DevOps Development and the benefits it holds in a positive brand image. Stay Tuned!

Author: Wdipl

WDI, founded in 1999, is a leading mobile app development company. We believe in making a change with our mobile apps and highly researched blogs that explain complicated technological aspects in a simplified and enjoyable manner. We take pride in guiding mobile app startups to bring their app ideas into reality with our expertise.

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