Mobile App Development Trends in 2024 Startups Should Be Aware

Mobile App Development
Mobile App Development

2024 is almost here and is going to bring a set of new opportunities for startups to excel. The mobile app development sector will witness a massive makeover with new technologies and trends. By leveraging these trends, startups can prepare themselves for success.

In this blog, WDI will list the top 10 trends you need to be aware of as a startup.

Top 7 Mobile App Development Trends in 2024

In the digital world, being just a few months old can make you obsolete. Whether you want to develop a mobile app or already have one, ensuring that it’s aligned with market trends is a must for success. Let’s have a look at the mobile app development trends of 2024.

PWA (Progressive Web Apps)

PWAs have been on the market for quite some time now. They serve as the middle ground between a website and a mobile app. In simple words, a PWA is a website packaged as a mobile app that can be installed through the respective app stores.

The fact that a PWA is still a website at its core limits it in terms of features and performance. Packing it with features will take a toll on its loading speed.

In recent years, smartphones have evolved multifold in terms of processing power. Most midrange to flagship smartphones are just as powerful as laptops. Add 5G to the equation, and you have a powerful mini-computer in your palms. They’re able to open large-scale websites within milliseconds.

In 2024, PWAs will be taken to a whole new level with advanced features and functionalities. Low-end devices or poor network connectivity won’t be the limiting factors anymore.

PWAs will allow startups to get both a website and a mobile app in one.

NLP (Natural Language Processing)

The world is going hands-free and NLP is the driving force behind it. People love to use voice commands to navigate through their phones while driving. It provides them with extreme convenience and ease of use.

In 2024, we’ll witness more apps incorporating voice navigation with NLP to be more user-friendly. Siri, Google Assistant, Alexa, and Bixby are the forerunners of this technology, offering human-like conversations. NLP can make it even more seamless.

With NLP, talking to a mobile app will feel like having a conversation with an actual human. Mobile apps will be able to understand not just the command but the tone and intent as well.

Combine NLP with AI, and you’ve got yourself the formula for success.

IoT Expansion

In recent years, wearables like smartwatches, TWS, and smart rings have witnessed rapid developments. Today, people can do activities like taking calls and replying to messages just from their smartwatch. All of this is facilitated by the Internet of Things (IoT).

Apple has successfully established its system of interconnected devices, from iPhones to homepods. This allows for a seamless transition between all of their devices. Other companies like Google and Samsung are getting there with their ecosystem of devices.

With smart devices, we are moving towards smart cities, and IoT is going to be the driving force behind it. 2024 is going to see many apps integrate IoT in some way or another.

Apps for Foldables

In 2023, foldables saw a significant rise in popularity, with companies launching them at more affordable rates. They provide the functionality of a tablet in a much more compact form factor.

Foldables are the go-to choice for professionals and artists who want a productive device in the palm of their hands.

In 2024, you’ll see a massive rise in foldable devices in the midrange segment. This means you have to ensure that your app is compatible with foldable devices if you want maximum reach.

Interconnected Apps

In 2024, we’ll see more startups and businesses creating multiple apps that are interconnected with each other.

The best example of this is Meta. They have successfully built an ecosystem of apps such as Facebook, Instagram, Whatsapp, and Threads. Everything from posting content to running ad campaigns is interconnected between them.

If you have a large-scale business that requires multiple apps, interconnecting them is a great way to unite all your users. You’ll motivate users from one app to discover the other apps and services you offer, expanding your reach.

Extended Reality

Every year, we are inching closer to the Metaverse. The technology required to power the virtual world is already here, such as high-end VR headsets. However, most apps are still years behind in adapting to the new technology.

Certain apps like Ikea, Lenskart, and Snapchat have implemented AR technologies to provide next-level user experiences. In 2024, many more apps will leverage AR/VR to be prepared for the future.

This is an amazing opportunity for startups to make their apps AR/VR compatible and provide exceptional experiences to their users.


Blockchain technology is booming currently. It’s going to serve as the base for the decentralization of mobile apps, making them more secure and transparent.

Almost every sector is going to benefit from blockchain. It’ll be used for tracking digital assets and ensuring that none of them are being tampered with.

By implementing blockchain technology in your mobile apps, you can make them highly efficient and secure.

How WDI Can Help You

As a top mobile app development company, we can turn your idea into a technologically advanced and feature-enriched mobile application. Our business analysts know exactly what it takes to make an app stand out in the market. We’ll hold your hand and guide you through the process.

Contact us, and let’s start working together on your mobile app.

Author: Wdipl

WDI, founded in 1999, is a leading mobile app development company. We believe in making a change with our mobile apps and highly researched blogs that explain complicated technological aspects in a simplified and enjoyable manner. We take pride in guiding mobile app startups to bring their app ideas into reality with our expertise.

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