It is common to have a high number of visitors that are generated from organic traffic and yet have a low conversion rate. Many statistics have shown that 95% of visitors failed to become leads. However, some reasons prevent the conversion of visitors into customers or high conversation rate from high organic traffic. Setting up relevant contents on the websites is not enough to adequately convert visitors into customer. Although SEO is essential for the generation of organic traffic and their well-experienced and specialized SEO services company like Web developers India that will optimize your website contents for high ranking on search engines and high organic traffic, there are also other useful ways.
Relevant, Engaging and Persuasive Contents
To create relevant contents that will address the problems of the visitors and persuade them to trust and belief in the solutions provided by your services or products, knowledge about your audiences is essential. It is crucial to know your audience, their problems, feelings, and experiences. Knowing your audience will give you the ideals on how to create compelling contents that will make the visitors to opt-in for your services or buy your products.
Building high converting landing page
Having able to persuade the visitors through your engaging and highly persuasive contents, the effectiveness of appealing landing page cannot be neglected. A converting landing page will be finished up the effective marketing techniques you have done with your contents. Make it short, concrete and crisp with the call-to-action button for the visitor to buy your products or contact you for bookings. Bad landing page with poorly designed call-to-action is like giving out a hooked fish.
Reviews and Testimonies
No matter how hard you have tried in your contents to persuade visitors that are generated by organic traffic to buy or opt-in for your services, lack of trust will continue to drive them away. The issue of trust is important in both eCommerce and service provision. An effective way to build trust is by including customer reviews and testimonies’ section on your website. The prospective customers will able to know the past experiences of your clients with your products and services. Include customer reviews and testimonies’ sections on your website to build trust and credibility. However, you should use this method after you have established a well reputable and body of post-service excellent results.
High Converting and Responsible websites
In the quest to convert organic traffic into leads, you need to hire specialized website developers like Website Developers India who are also expert in providing workable SEO services that will transform the ranking of your website to an all-time high on the search engine. The good news is that WDI has affordable SEO packages. The site is not only needed to load faster for visitors, but it must be responsive. The website needs to be friendly on all end users’ devices.
The building of email list is vital in the conversion of organic traffic into leads. Majority of first-time visitors likely not buy or make an appointment for your services. The practical way to later convert them into leads is through email marketing. It is advisable to strategically locate the opt-in form on your website and hire experts in digital marketing services who are experienced in creating high-converting email marketing. Pop-up is another way to market your products and services to the visitors through appealing and catching ads on your website pages.
However, WDI is one of the leading marketing companies that have built rich experiences in running marketing campaigns. WDI has high track results of successful and cost-efficient marketing campaigns in many industries. They are experts in managing digital marketing campaigns including social media marketing.