Product Discovery
Help customers find relevant products through catalogue structures, categories, search and filtering appropriate to the offering.
Make it easier for customers to discover the right products and move confidently towards checkout. WDI builds ecommerce websites that connect engaging storefronts with the payment, inventory, and order workflows your business depends on.
The starting point is the relationship between the buying journey and the operation behind it.
Help customers find relevant products through catalogue structures, categories, search and filtering appropriate to the offering.
Design the path from evaluation to cart and checkout around the information and actions customers need.
Provide appropriate ways for customers to manage account details, orders and other agreed commerce interactions.
Support a defined multi-party commerce model with customer, seller and administrative responsibilities considered together.
Give internal teams tools for managing products, users, orders, content or other agreed operational areas.
Integrate the experience with backend services and other business systems where suitable interfaces and access are available.
Review the business model, customers, offering, transaction journey and operational requirements before selecting implementation.
WDI uses these inputs to establish an appropriate commerce scope.
Best suited for: Businesses translating commerce requirements into a defined digital product.
Design discovery, evaluation, cart, checkout and other agreed interactions.
The experience also considers responsive behaviour, information hierarchy and the operational requirements behind customer actions.
Best suited for: Commerce products requiring a coherent buying journey.
Engineer functionality around the agreed workflows and architecture.
The scope may include storefront experiences, accounts, catalogue functionality, backends, APIs and administration.
Best suited for: Businesses requiring commerce software shaped around their specific model.
Plan how customers, sellers, vendors or other participants use the product.
User journeys, responsibilities and administration are defined according to the marketplace’s operating model.
Best suited for: Commerce products involving several participant types.
Connect the storefront and operational software with required systems, APIs and services.
Integration scope depends on access, information flows and the supporting architecture.
Best suited for: Commerce businesses with existing systems or external dependencies.
Test buying journeys, functionality, administration and integrations against acceptance criteria.
Prepare documentation and operational responsibilities for the agreed release.
Best suited for: Teams launching a commerce platform or significant product phase.
A useful scope joins the customer journey with the operational model.
What is sold and how the commerce experience operates
How users discover, evaluate and purchase
Product structure, categories and supporting information
Customer, seller and administrative responsibilities
Steps in the purchase and order journey
Management of products, users, orders and content
Systems supporting commerce operations
Product and supporting information requirements
Functionality needed in the initial implementation
Known future needs affecting current decisions
For WDI, the storefront is considered alongside the systems required to operate it. A buying interaction can have consequences for information, administration and integrations that need to be defined in the same scope.
The main customer and operational requirement should guide the service route.
A marketplace belongs within this service when buying and transaction journeys remain central. A broader workflow application may contain transactions without being primarily a commerce product.
The assessment connects technical choices with customer behaviour and the organisation’s operating needs.
What the digital experience needs to support
Who buys and which journeys matter
How products or services should be structured
Direct commerce, marketplace or another defined model
How discovery, evaluation and transactions connect
Customer, seller and operational experiences
Platforms, APIs and information sources involved
External services and business systems
How the product is operated
Initial functionality and future requirements
The assessment connects technical choices with customer behaviour and the organisation’s operating needs.
Clarify business objectives, target customers, product catalogue, sales model, existing platforms and operational requirements.
Clarify objectives, customers, products, business model and current systems.
Define catalogue structure, product variants, customer accounts, shopping journeys, order workflows and administrative requirements.
Map catalogue requirements, journeys, roles and operational workflows.
Design responsive product listings, product detail pages, search and filtering, cart, checkout and customer account interfaces.
Create responsive interfaces for discovery, evaluation, cart, checkout and agreed customer interactions.
Plan the storefront, backend, product and order data, payment gateway, inventory, shipping, APIs and required third-party integrations.
Define frontend, backend, information flows, APIs and dependencies.
Build the storefront, implement catalogue and cart functionality, connect checkout and payment services, and integrate agreed order-management systems.
Engineer the commerce experience and connect supporting systems.
Test product discovery, cart calculations, checkout, payment outcomes, order processing, responsive behaviour and integrations against acceptance criteria.
Validate customer journeys, administration and integrations against acceptance criteria.
Where continued development is included, review customer feedback, product performance and operational needs to plan improvements to the shopping experience and commerce workflows.
Where continued development is included, plan later releases around product, customer and operational requirements.
A fraction of what we have shipped.
Catalogue requirements, buying journeys and connected systems can change as the commerce operation develops.
The initial release should account for known future needs while keeping its immediate scope focused.
Connects development with the buying experience
Reflects how the business sells
Includes the work behind the storefront
Coordinates interfaces, backends and APIs
Defines what must work before launch
Supports documentation and later development
WDI has delivered 2,000+ projects and built 200+ digital products across its broader work. These are not ecommerce-specific totals.
An ecommerce development company should understand the operation as well as the storefront.
Ask how the business model affects catalogue structure, participant roles, administration and integrations. The proposed scope should explain the customer journey and the systems supporting each important action.
Discuss Your E-commerce ProjectA tailored implementation becomes relevant when the commerce model, buying journeys, integrations or operating workflows need functionality beyond an appropriate standard configuration. The decision should follow those requirements and ongoing ownership needs.
Marketplace scope can be considered where multiple sellers or participants are part of the commerce model. Roles, transactions, administration and responsibilities need definition before implementation.
Integration depends on suitable APIs, access and architecture. WDI reviews information flows, dependencies and ownership before agreeing the required work.
An existing product can be assessed for redevelopment or phased changes. Where technical architecture renewal or web migration is the main problem, Modern Web Development may provide the more specific route.
Compare the required customer journeys, catalogue, integrations and operational workflows with what the proposed setup supports. The appropriate approach is the one that fits the product and its ownership requirements.
The timeline depends on the model, catalogue, design, integrations, administration, content readiness and release scope. Discovery provides the basis for a meaningful estimate.
Share your commerce model, customers, products or services, existing systems and operational requirements.
WDI will review the buying journey, workflows, integrations and first-release priorities to help define the scope. The next step may involve discovery, commerce-product definition, experience design or technical planning.
