01 — AUDIT
UX Audit &
Explore service
UX Audit &
Optimisation
We review your existing website to identify friction and prioritise improvements before you commit to a redesign.
Help visitors understand your offer and find their way forward with confidence. WDI designs website experiences that bring your brand, content, and user journeys together, from the first landing page to the final enquiry or purchase.
We design website experiences around four things: your users, your content, your business goals and the realities of implementation. Our website UI UX design work can cover UX, interface design, responsive layouts, corporate websites, eCommerce journeys, web applications and redesign. Before we design anything, we ask who the website serves, which journeys matter and what information your users need. We also ask how the experience should work across screens.
01 · WDIWe structure your website's journeys, navigation, content hierarchy and interactions around the tasks your visitors need to complete.
Discuss Your WebsiteYour website design may connect with other work: UX auditing, development, design systems, eCommerce, modern web architecture, product redesign or AI-enabled web experiences.
We review your existing website to identify friction and prioritise improvements before you commit to a redesign.
We create reusable interface foundations where your website, or your wider digital estate, needs greater consistency.
We move approved website designs into implementation where business website engineering is required.
Choose this route where CMS separation, content architecture and modern frontend delivery are central to your technical requirement.
We implement commerce experiences where product, basket, checkout and supporting integrations need engineering.
Take the broader redesign route when your requirement goes beyond a website into a more complex digital product.
We introduce AI where the web experience has a defined user or workflow need, and one we can evaluate.
Websites fail for different reasons. The journeys may be unclear, the information structure weak or the interface dated. Sometimes the cause is a deeper technical constraint. We help you work out what should change and which route best fits the problem.
Discuss Your WebsiteIf your site, proposition or structure is changing substantially, take the new design route. If your existing website still has useful content or foundations worth keeping, a website redesign makes more sense.
If the main problem is still unclear, start with a UX audit. Once you understand the key issues and the experience changes required, Website UI/UX Design is the right service.
Choose Website UI/UX Design when the primary deliverable is a website or a web-led content experience. Choose Product Redesign when you are dealing with a broader digital product that has deeper workflows or application behaviour.
Start with your visitors: their main tasks, the information they need and the actions you want them to take. Define those before you design pages around internal organisation charts or arbitrary content volume.
Use your conversion goals to clarify journeys and calls to action. Do not assume that every visitor should follow the same path, or that design alone determines commercial performance.
Early. Consider CMS, content, integrations, responsive behaviour and implementation constraints soon enough that you do not design an experience which cannot be delivered appropriately.
Website design can support your commercial, product and operational goals, provided the experience is aligned with the wider digital requirement. The right route depends on what your visitors need and what systems sit behind the website.
We improve website journeys where structure, content or interaction friction may be holding back enquiries, registrations or another defined action.
Explore solutionWe design customer or partner experiences where your website journeys connect with authenticated workflows, information or services.
Explore solutionWhere an ageing software foundation or fragmented workflows are affecting the wider digital journey, we improve the web-facing experience.
Explore solutionWe explore AI-enabled web experiences where the user task, the information and the evaluation requirements justify the capability.
Explore solutionBefore implementation begins, website and product design can shape your new digital experience.
Explore solutionSome web experiences depend on connected business systems. We design them around that information and those workflows.
Explore solutionWe create clearer reporting or information experiences where your users need web-based access to defined business data.
Explore solutionRedesign priorities vary with user roles, workflows, information and operating context. WDI can modernise digital-product experiences across industries while keeping recommendations specific to the actual product.
We get clear on your audiences, business goals, content, current experience and known technical constraints.
We get clear on your audiences, business goals, content, current experience and known technical constraints.
We identify the visitor tasks, decision paths, information needs and intended actions that matter most.
We identify the visitor tasks, decision paths, information needs and intended actions that matter most.
Before any detailed UI work, we define navigation, information hierarchy, page relationships and content priorities.
Before any detailed UI work, we define navigation, information hierarchy, page relationships and content priorities.
We develop responsive layouts, hierarchy and interaction patterns around the approved website structure.
We develop responsive layouts, hierarchy and interaction patterns around the approved website structure.
Where prototyping adds useful clarity, you review important interactions and page flows before implementation.
Where prototyping adds useful clarity, you review important interactions and page flows before implementation.
We evaluate the design against user needs, business requirements, content and technical feasibility.
We evaluate the design against user needs, business requirements, content and technical feasibility.
We translate the approved design outputs into clear requirements for the implementation stage.
We translate the approved design outputs into clear requirements for the implementation stage.
Website design brings together responsive interfaces, reusable patterns, content structure and implementation handoff. The methods we use should follow your website's audience, content and technical context.
We structure layouts and interface patterns so the experience works coherently on every screen size you support.
We create reusable interface components around consistent website patterns and your content needs.
We prepare approved website designs and specifications so that engineering teams can implement them.
We review selected interface and content considerations and tell you where deeper specialist accessibility work may be required.
Content management continues long after launch. We design pages and reusable patterns around its practical, ongoing needs.
We create repeatable structures for common website content, navigation and interaction needs.
Where perceived responsiveness may materially affect the web experience, we consider loading and interaction behaviour.
We define the interaction and conversion points you may need to measure after implementation. This is planning for measurement, and it does not guarantee commercial outcomes.
AI can assist with selected website-design activities, and it can support future website features where there is a defined user need. Human product, content and design judgement stay central.
We use AI to support selected content or interface drafting, under human review.
Where your site content and user needs justify it, we explore improved information-access experiences.
We consider conversational website interactions where they help users complete a defined task.
We explore where differentiated content or journeys may support a genuine user need, given the information available.
We use suitable website evidence to help review patterns relevant to design decisions.
AI is one input when we review selected accessibility considerations.
We explore AI-assisted website interactions where they support a defined enquiry or qualification workflow, under appropriate controls.
AI helps us organise website evidence and observations, so that people can review your important conversion journeys.
A fraction of what we have shipped.
Product redesign can lead into broader design, software, mobile, web, AI or delivery requirements, depending on what the existing product needs next.
We evaluate AI opportunities where intelligence supports a defined product, workflow or user need.
Approved redesign work is implemented where mobile engineering is required.
We address the deeper software, workflow or integration constraints affecting the product.
Approved redesign work is implemented where the browser experience is central.
Specialist UX, website UI/UX, product design or design-system work.
Defined design or engineering capacity, added within an established delivery environment.
Broader technology approaches, for cases where redesign exposes a wider product or operational problem.
Verified feedback from founders, product owners and technology teams who have worked with WDI across strategy, design, engineering and long-term product delivery.
We focus on what your visitors need to understand or do before we define page layouts and visual treatment.
We can shape information hierarchy and interface decisions around the content your visitors actually need.
We design important journeys around supported screen contexts from the start, instead of adapting them after the desktop design is complete.
CMS, integrations and implementation constraints can inform the experience early enough to spare you avoidable redesign.
A UX audit, a redesign, a new site, a product redesign or deeper application work can each be the right answer. It depends on the actual problem.
Approved website designs can give you a clearer basis for implementation and continued refinement.
Website UI/UX design covers information architecture, user journeys, wireframing, responsive interface design, UI design systems alignment, and conversion path optimisation for corporate websites, eCommerce stores, and web applications.
Website UX focuses on how visitors navigate, understand, and achieve their goals on a site with minimal friction. Website UI focuses on visual hierarchy, typography, components, colour palettes, and interactive states.
A redesign is appropriate when user journeys create friction, conversion rates drop, brand positioning has evolved, or existing layouts fail to perform well across modern mobile devices and browsers.
Yes. All website UI/UX designs are built responsive-first, ensuring consistent, accessible, and optimized user experiences across desktop, tablet, and mobile screen sizes.
Yes. By identifying drop-off points, simplifying key task flows, clarifying value propositions, and strengthening calls to action, thoughtful UI/UX directly supports higher engagement and conversion performance.
We structure eCommerce experiences around catalog discovery, filtering, product page clarity, cart transparency, and checkout friction reduction to improve average order value and decrease abandonment.
Once approved, design tokens, responsive layouts, interactive states, and component guidelines can transition directly to CMS implementation, headless development, or full-stack web engineering.
Tell us about the website you want to create or improve, the audiences it serves, the journeys that matter most and any existing content or technical constraints.
We will review the requirement and help you decide whether the next step should be a UX audit, website design, a redesign, development or a broader product route.
